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From 1.10pm today, Amnesty International showed what social media can do to propogate awareness of and support for a critical cause.

Its 1:10 campaign - based on the statistic that one-in-ten UK women are raped or subject to violence each year - asked Twitter users (along with MySpace and Facebook folk) to replace their avatar with the above logo and, at 1.10pm, update their status message to reflect the main one-in-ten campaign message and pass on the web site URL.

It’s a simple idea, but one that is memorable and easy for the social media audience to get behind and share (seeing as that’s what they do best!).

Tags: , #oneten, Amnesty International, Facebook, MySpace, Social Media, twitter

This entry was posted on Friday, March 6th, 2009 at 4:23 pm and is filed under Charity, General PR, Social Media, Third sector. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.