Comments on: A little colour Labour didn’t need http://pr-media-blog.co.uk/a-little-colour-labour-didnt-need/ A blog about the world of PR and New Media Sat, 31 Jul 2010 13:09:13 +0000 http://wordpress.org/?v=2.3.2 By: Jon http://pr-media-blog.co.uk/a-little-colour-labour-didnt-need/#comment-6643 Jon Fri, 16 Jan 2009 10:53:06 +0000 http://pr-media-blog.co.uk/a-little-colour-labour-didnt-need/#comment-6643 Sarah I think the lack of what you call "joined-up media strategy" was demonstrated by a rather embarassed-looking Peter Mandelson who, while defending his ministerial colleague, had to admit he didn't know what was going through her mind at the time. Sarah
I think the lack of what you call “joined-up media strategy” was demonstrated by a rather embarassed-looking Peter Mandelson who, while defending his ministerial colleague, had to admit he didn’t know what was going through her mind at the time.

]]> By: Sarah Perris http://pr-media-blog.co.uk/a-little-colour-labour-didnt-need/#comment-6641 Sarah Perris Fri, 16 Jan 2009 10:04:04 +0000 http://pr-media-blog.co.uk/a-little-colour-labour-didnt-need/#comment-6641 Whether you think Baroness Vadera is the hapless victim of a mischievous journalist, or whether you think she’s the author of her own embarrassment, her unfortunate “green shoots” remark matters, because – differing sharply from colleagues’ statements - it casts doubt on the coherence of the government’s economic policy, at a critical time. Confidence is the foundation stone of business as well as politics…a careless remark from a ompany spokesperson in public can undermine confidence, out of all proportion to the actual words. Having a simple, effective, joined-up media response strategy in place – one which reflects and supports the objectives and values of a company or organisation is a cost-effective insurance policy against them suffering a Vadera Moment. Whether you like it or not, we live in a world driven by communications. This creates threats and opportunities in equal measure. They may be tempted to think that making an ad hoc response to ad hoc events represents a cost saving…but it really isn’t, as evidenced by the incredibly bright Ms Vadera! Whether you think Baroness Vadera is the hapless victim of a mischievous journalist, or whether you think she’s the author of her own embarrassment, her unfortunate “green shoots” remark matters, because – differing sharply from colleagues’ statements - it casts doubt on the coherence of the government’s economic policy, at a critical time.

Confidence is the foundation stone of business as well as politics…a careless remark from a ompany spokesperson in public can undermine confidence, out of all proportion to the actual words.

Having a simple, effective, joined-up media response strategy in place – one which reflects and supports the objectives and values of a company or organisation is a cost-effective insurance policy against them suffering a Vadera Moment.

Whether you like it or not, we live in a world driven by communications. This creates threats and opportunities in equal measure. They may be tempted to think that making an ad hoc response to ad hoc events represents a cost saving…but it really isn’t, as evidenced by the incredibly bright Ms Vadera!

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