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  News reaches us of an online soap opera about the Manchester PR scene. According to HowDo…. Spinning Jenny, as it is set to be called (a big, shiny ‘well done’ to the first to spot the Manchester link), is currently in development at Silk Press Productions and will have its own website www.spinningjenny.tv as well as appearing on the increasingly popular www.manchester-live.tv site.Jenny – auditions are taking place next Monday (17 March) for the central role – will be a young girl in her early 20s working at one of the city’s leading PR firms… Brazen to be precise.Online video is the big story for 2008 as far as PR is concerned. People, especially the under 35s, like short video that they can snatch while surfing at work or at home in the evening. It is often more accessible than text and there is a high incentive to pass on to friends. Websites like it as it’s ‘sticky’ and the advancement of broadband make it easy to download. However even the biggest sites, let alone bloggers, lack the resources to produce enough video to satisfy demand. There is a role for PR to produce content to make them useful to their online networks. It can’t be corporate guff, the usual rules apply – know your audience, know your media, be transparent. Some agencies have dabbled in their own version of reality TV. Agency.com’s ‘fly-on-the-wall’  of the Subway pitch prompted a number of mash-ups but I think it’s a great decision by Brazen to allow access to the filmmakers and some of the stardust may rub off. But don’t confuse this with a PR agency that understands how to navigate properly through new media. Wonder if Jennifer O’Grady, who recently left Brazen to start a new media agency, will be auditioning?

This entry was posted on Thursday, March 13th, 2008 at 12:29 pm and is filed under PR agencies, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.