Comments on: Case study - Sony Reaches Out To Bloggers http://pr-media-blog.co.uk/case-study-sony-reaches-out-to-bloggers/ A blog about the world of PR and New Media Fri, 19 Mar 2010 07:42:22 +0000 http://wordpress.org/?v=2.3.2 By: Andy Walpole http://pr-media-blog.co.uk/case-study-sony-reaches-out-to-bloggers/#comment-509 Andy Walpole Mon, 14 Jul 2008 19:52:17 +0000 http://pr-media-blog.co.uk/case-study-sony-reaches-out-to-bloggers/#comment-509 It's an interesting development and I look forward to seeing how Sony's tactics pan out in the blogsphere... Bloggers have egos and this one-to-one approach may pay dividends... It’s an interesting development and I look forward to seeing how Sony’s tactics pan out in the blogsphere…

Bloggers have egos and this one-to-one approach may pay dividends…

]]> By: Michael Cooper http://pr-media-blog.co.uk/case-study-sony-reaches-out-to-bloggers/#comment-463 Michael Cooper Wed, 02 Jul 2008 13:11:42 +0000 http://pr-media-blog.co.uk/case-study-sony-reaches-out-to-bloggers/#comment-463 I think the most impressive part of this activity is the investment of time and man-power from Sony. A tour of 40 stores in 40 days shows incredible dedication and I'd be interested to see how many bloggers actually turn out to these 'events'. The indication from many PRs (aside from the fact they don't know where to start with social media) is that communication with bloggers takes time. I couldn't agree more. I just think about the amount of time I spend talking to myself! But let's be honest, it's now part of our changing jobs and the sooner PRs follow Rick Clancy's lead, the better. I think the most impressive part of this activity is the investment of time and man-power from Sony. A tour of 40 stores in 40 days shows incredible dedication and I’d be interested to see how many bloggers actually turn out to these ‘events’.

The indication from many PRs (aside from the fact they don’t know where to start with social media) is that communication with bloggers takes time. I couldn’t agree more. I just think about the amount of time I spend talking to myself!

But let’s be honest, it’s now part of our changing jobs and the sooner PRs follow Rick Clancy’s lead, the better.

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