August 28th, 2008 by Liz Dewhurst
They are everywhere. whether it’s lifts, shops, down the streets or even in their very own designated ‘dog parks’, the cuddly, smelly and giddy canines have officially taken over the city. From pugs to pitbulls, shiatsus to sausage dogs, the canines strut around town with the most glam NYC attitude, looking like they are the ones taking their owners out for a stroll. At first glance, it’s not that tough being an NYC pooch, with the options being endless - getting groomed, having a play or even going to a fellow canine’s birthday party, bar mitzvah or wedding - all revealed here.
Of course there’s a downside. Inevitably, it means that there are more dogs to get abandoned and mistreated. Pedigree is a brand that is dedicated to the cause – afterall, why shouldn’t a brand take it one step forward? A can of dog food can’t take care of a dog for all of its life. And so, the brand dedicated itself to an annual dog adoption drive, with their most recent campaign including a pop up store in Times Square. The store acted as an adoption centre that enabled dog lovers to meet the adoptable dogs, make donations to support the cause and people an easy way to show their love of dogs. It was also made for a great store experience. Another part of the campaign was an installation of bright yellow dogs in central park, each one carrying a quote such as ‘I wish I was home’. Great, clever marketing that targeted probably one of the biggest and most intense dog-loving cities in the world.
This entry was posted
on Thursday, August 28th, 2008 at 4:13 pm and is filed under General PR.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
