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Congrats to Matt B from London who has designed the new national TV ad for Doritos. You may remember that Doritos went for the ultimate in involving their customers in the brand and asked them to produce an idea and creative for a major TV ad campaign.

All the finalists’ details are here and it’s nice to see that the brand has been true to its promise. The big challenge is for TV advertisers to innovate more as audiences fall and people use Tivo, Sky Plus to navigate away from commercial breaks. Emily Bell makes the point here.

Any advertisers out there with something innovative? There is one who we employed recently on the back of this.

Tags: doritos, interactive ad, winner

This entry was posted on Wednesday, July 2nd, 2008 at 9:02 am and is filed under General PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.