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At the moment, the blog I most look forward to checking out when I get in in a morning is the excellent Todd Defren. This post builds on two themes close to my heart; profiling individuals, which I love, in terms of championing causes, profile opps in the nationals, op-eds; and use of content in social media.

At Staniforth Towers we are having a really interesting debate about content standards for different media. We know that video that can be used by bloggers won’t need to be ITV quality and every image won’t need to be David Bailey but its knowing what is expected by publishers and what is still expected by clients. We’re pushing boundaries all the time and its the right debate to have.

There’s an argument to say that the quality standard is also dictated by the situation you are in and the demands of deadline. Todd uses the example of exploiting a speaker opp with a busy CEO….

• Interview the CEO in the car on the way to the event, with your Flipcam.

• Hustle the CEO into a quiet conference room for an impromptu podcast.

• Document hallway chatter and interview the conference attendees before/after the CEO’s keynote speech (“What are you hoping to hear today?  Did the speech meet expectations?”).

• Film or livestream and/or liveblog/tweet the speech itself… while monitoring and responding to other tweets by fellow conference attendees.

• Share this content all along the way, and monitor responses; interacting directly with users; answering questions, etc.

Would your CEO be happy to have an interview syndicated that is done via your mobile phone? Would love more views on this issue…..

Tags: debate around using social media, profiling your CEO in social media, quality standards in social media

This entry was posted on Wednesday, August 6th, 2008 at 7:44 am and is filed under Blogs, General PR, PR, Social Media, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.