Eyebrow Dancing Cadburys Style
January 23rd, 2009 by Rob Brown.
Cadbury’s broke new ground with the drumming Gorilla, mixing TV advertising, viral and PR. When you have a great marketing campaign like that there is client pressure and a real desire on the part of the protagonists to repeat the success. It seldom works. The follow up to ‘Gorilla’ was a case in point. The runaway trucks racing on a runway to Queen’s ‘Don’t Stop Me Now’ was nice enough but no match for the simian skin beater.
However Cadbury’s might just have made marketing lightning strike twice. Launching on Channel 4 tonight is a 60 second film that is quirky enough to set tongues wagging and destined to be a YouTube must see. Two siblings perform some serious eyebrow dance moves to a piece of eighties electronica called Don’t Stop The Rock by Freestyle. You need to see it really.
This time the muti-level marketing ducks are all lined up. They’ve added some good PR lines - publishing a list of top ten famous eyebrows and renaming the second month in the calendar Fe-brow-ary. They’ve even gone for a shade of branding in the ad by putting the sister in the film in a Cadbury’s trade mark purple dress.
Tags: , brother and sister, Cadburys, Eyebrow dancing, eyebrows, gorilla, siblings, viral
January 23rd, 2009 at 9:36 am
Love the “balloon scratching”. Clearly a party piece to steal for the next social gathering.
January 23rd, 2009 at 9:49 am
Interesting - geeky kids, not usual beautiful people.
January 23rd, 2009 at 2:03 pm
Great ad, but imagine how annoying it will be after the first couple of times it shows while Corrie is on!
January 25th, 2009 at 9:47 pm
Those kids are brilliant. We were laughing at this ad big time in the office on Friday!
January 26th, 2009 at 4:46 pm
Clever ad and good piece of viral marketing…. but there’s something about the kids’ expressions that’s a little creepy…
February 2nd, 2009 at 3:16 pm
I am struggling to find out what all the fuss is about. I saw the drummer Gorilla strumming to the same Phil Collins track at a circus nine years ago. The dancing eyebrows has been done many times before, particularly by the Japanese. The only move forward here is that both ideas have been used in the service of advertising which has the power to reach many more chocolate lovers than street theatre or circus.
The response would suggest that people feel the ads are original They are not.
Lucky for the man from cadburys who presumably didn’t have to pay the Ad people for thinking up something from scratch.
March 8th, 2009 at 9:00 pm
this site is verry good with the choclate advort
April 23rd, 2009 at 10:00 am
What a great advert this is, I think it’s hilarious. But yes I do agree, a little creepy…
August 26th, 2009 at 7:37 pm
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