Guerilla Marketing
March 3rd, 2010 by Rob BrownIn the brave new world of social media we are told that content is king and if the content is good enough it will find an audience. We don’t often use this blog to talk about projects that Staniforth is involved in but this Nissan campaign is an exception - incidentally the creative work here was delivered by another agency.
Advertising is changing and this is a great example of how and why. What we have here is an innovative three dimensional installation (I won’t spoil the ending of the clip by saying any more). We also have a really engaging short film that takes the installation out to a whole new audience, it also tells a story with a twist (quite literally) in the tail . Car manufacturers are not always known for breaking the mould, but this is a great example of how to do things differently. Fasten your seatbelts.
March 6th, 2010 at 7:32 pm
I think Guerrilla marketing is becoming more popular for organisations as it creates conversation and relationships between their consumers and not simply between organisation-consumer.
It stimulates discussion and generates positive (most of the time) publicity as it seems as though organisations are willing to go one step further for their consumers.
It’s a fantastic use of creativity.