IF WEB 2.0 SCARES YOU, TRY “WORD OF MOUTH”
June 30th, 2008 by Jon Clements
ChangeWave research used a survey earlier this year to show that companies were “hot on using Web 2.0″. But as their graph above suggests, there are more than 60% who won’t touch it with a barge pole. Maybe the avalanche of jargon and new, thrusting brands associated with social media is partly to blame. But what if we called it what it is - word of mouth? Ok, the channels for that word have changed, but the principal remains the same. Steve Rubel, as usual, puts his finger on what matters in social media and reminds us that people tend to listen to and take the lead from people they know and trust. What a concept! If I’m quick, I might just patent that.
Tags: ChangeWave, Steve Rubel, Web 2.0, word of mouth
June 30th, 2008 at 2:03 pm
they don’t call it social media for nothing.
Its about remembering what customer service was like when there was a high street presence, a branch network, door-to-door salesmen, conductors on the buses i.e. a human face to a brand that you could form a relationship with and ‘engage’ with.
Brands shouldn’t let consultants blind them with buzzwords….