Last week, Apple threw open the iPhone to developers, allowing them to create applications for the portable device. You can see the full presentation here.

The initial apps demoed at the event were impressive, expanding the useage of the phone/music player/web browser while targeting a variety of new audiences such as gamers (Super Monkey Ball), online socialites (AIM) and businesses (SalesForce).

So far the iPhone has led to a huge increase in mobile web browsing and it’s likely that the launch of apps in June will have a similar result.

We’ve already witnessed an explosion of Facebook applications (yes, we’re all a little tired of being bitten by our Vampire friends), but will we see big brands jumping on this opportunity and investing in the development of iPhone apps?

Based on the social media philosophy of always ensuring brand content created is either useful or entertaining, what better way is there to get a client into the pockets of consumers than with a high quality game or piece of software that actually assists them in their daily activities?

We’ve already witnessed brands developing content such as Cadillac’s Xbox 360 game or the IFA search engine from unbiased.co.uk and with the iPhone reaching out to new audiences, we look forward to an increase in brand-based applications specifically designed to be carried around 24 hours a day.

This entry was posted on Tuesday, March 11th, 2008 at 6:12 pm and is filed under Applications, Technology, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.