Kit Kat Web Ad Does Nothing
February 20th, 2009 by Rob Brown
Friday night is no time to post so I’m going to keep it snappy and then take a break. I simply wanted to record my glowing admiration for the latest Kit Kat campaign.
It is simplicity itself. The first worldwide website where nothing happens does nothing but invite visitors to take a break and the branding is just visible enough to make the point. It is bang on brand, reinforces the core message and it uses the web in an innovative way. It also takes real advantage of the trend towards word of mouth communication across the social web. My recommendation to view the site came via twitter from the Guardian’s Jemima Kiss, no less. Fans and followers of Jemima will understand just what an achievement that is.
Tags: , Jemima Kiss, Kit Kat, The first worldwide website where nothing happens, The Guardian
February 20th, 2009 at 7:17 pm
complete and utter genius
February 22nd, 2009 at 9:01 am
Have you seen this?
ypchapel.wordpress.com
February 22nd, 2009 at 1:34 pm
Kit Kat ads have largely been brilliant. One of my favourites of all-time was the fella who waited hours outside the panda enclosure at the zoo with his camera ready to take a shot of the elusive creatures. The moment he turned his back to take a break with a Kit Kat, two pandas zoomed out on roller skates and performed all manner of stunts, disappearing back into their cave the moment our man finished his Kit Kat and turned back.
This website is obviously much more subtle but very clever!
February 25th, 2009 at 9:40 am
I think KitKat could be doing something more useful in terms of helping improve the way we break. A blank website seems a bit cynical. When you land on the site it feels like a bit of a letdown. In contrast, KitKat’s MSN Messenger stuff is good though.