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One of the key communications challenges for political parties is to get supporters to help them push the message in an era when people in the post-affluent age don’t really want to trudge the streets delivering leaflets. They also don’t really want to be told what to do in the purest sense.

Social media is great for grouping people together who have similar passions and expertise. The Lib Dems are doing this with a Facebook group that gets together Lib Dems who have PR experience.

Quite often when people work for a political party they will go into PR / PA but there are lots of good people in these fields who have a political interest and can be harnessed. Facebook is ideal for getting together a loose grouping who can dip in, dip out, offering help where they can. With an election coming up getting PR/PA people closer to the party to bring that critical mass of expertise through practical help, campaign advice, pro bono agency work etc has an obvious attraction.

May be this group still needs a bit of work. When I spoke to one of the group members for his views/insight into how it was going , his response was “ha, ha, ha ….you do not talk to anyone about fight club!” And here’s me thinking that social media was built upon a rock of openness and sharing:(

Tags: , Facebook group, Lib dems in pr

This entry was posted on Tuesday, October 21st, 2008 at 5:26 pm and is filed under General PR, PR, Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.