Listen Up…It’s the Sound of Silence
January 12th, 2009 by Rob Brown
The world is going twitter mad. Newspapers like The Sun, The Star and The Times have cottoned on to the fact that celebrities (or the Twitterati as we like to refer them at PR Media Blog towers) are micro-blogging to their fans and people are clamouring to sign up for some tabloid tit bits in 140 characters or less. It’s not just the world going twitter mad, the twitter world is going mad …the latest fad is silent radio, yes you heard me, silent radio.
I can get my head around silent films but music radio without the audio track? ’Twadio’, for that is its name, is a radio station you can’t hear. Through the magic of Twitter, and with Derren Brown like powers of suggestion, it plants a new song in your brain every few minutes. According to the website you just follow the Tweejay and it’ll play you the tunes right inside your head. Every song is a hit… but there’s a get out if you can’t quite remember how the hit goes or you want to hear it again - just click the link in the tweet to play for real. It will even take you to the brand new Amazon MP3 store.
This might just be a stroke of genius. Silent radio is perfect for listening to in the office, plus what better way to use the limit of 140 characters than to name a great song and a great artist. When we have an anthem driving us insane in the membrane which of us will hold back and resist all temptations to part with 89 pence. Bitter Sweet Symphony by The Verve, “Monkey Gone to Heaven” by Pixies oh and there goes “Dancing Queen” by Abba. Bring it on. This is a new media marketing idea like no other.
Tags: , Amazon Mp3, Silent Radio, Twadio, twitter
