New PR Jargon - ‘CRUNCH-WASHING’
July 23rd, 2008 by Mark Hanson 
I love it when there’s a thought going round my head and you notice that not only is someone else thinking exactly the same thing but they’ve come up with a neat new phrase to sum it up - ‘Crunch-Washing’!
PR people are starting to repackage their stories with a credit crunch angle to try and make it newsworthy. In many cases the story is in no way really linked to the global financial crisis but in the same way that cr*p PR people send press releases to journalists in December with a Xmas theme or in February with a Valentine theme, not thinking 400 other people are doing the same, some are now crunch-washing! Perfectly described by Will Sturgeon.
I love that term!
Tags: crunch-washing, will sturgeon
July 23rd, 2008 at 2:15 pm
Good point, well made! I’m still loving the fact that the recession has had a ‘make over’. We commented on it a while back: (http://putsimply.wordpress.com/2008/04/11/money-makes-the-world-go-around/) and I’m still fascinated. I actually wonder if we need to stop putting the “soft” image on what’s going on, call it a recession and maybe scare people into living within their means rather than taking loans they can’t afford?