Comments on: Obama’s Web Strategist: What PR People Can Learn From The Campaign http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/ A blog about the world of PR and New Media Sat, 31 Jul 2010 13:18:13 +0000 http://wordpress.org/?v=2.3.2 By: Do the Tories lead the “social” club? » pr-media-blog.co.uk http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-26522 Do the Tories lead the “social” club? » pr-media-blog.co.uk Fri, 02 Oct 2009 13:49:21 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-26522 [...] Twitter is the fashionable tool of choice at the moment, but as Thomas Gensemer of Blue State Digital said: “Services like Twitter are scattershot and dizzying. They burn political capital. Besides, [...] […] Twitter is the fashionable tool of choice at the moment, but as Thomas Gensemer of Blue State Digital said: “Services like Twitter are scattershot and dizzying. They burn political capital. Besides, […]

]]> By: Rich Scott http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-8301 Rich Scott Wed, 25 Feb 2009 01:05:23 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-8301 Nice piece, but I've also read where you said that tihings like Twitter and blogs are "shiny objects." I think the key component for success was having a person that was compelling and different and letting the momentum for Obama drive the conversation through multiple communities. Even Obama is learning that communicating ideas over the long haul and turning them in to sustained action is more difficult than creating a campaign to get people to give and vote. Congratulations on a great campaign. While we can adopt techniques and ideas from the campaign without a compelling candidate like President Obama even the best strategy is more difficult. Nice piece, but I’ve also read where you said that tihings like Twitter and blogs are “shiny objects.” I think the key component for success was having a person that was compelling and different and letting the momentum for Obama drive the conversation through multiple communities. Even Obama is learning that communicating ideas over the long haul and turning them in to sustained action is more difficult than creating a campaign to get people to give and vote. Congratulations on a great campaign. While we can adopt techniques and ideas from the campaign without a compelling candidate like President Obama even the best strategy is more difficult.

]]> By: zia http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7432 zia Fri, 06 Feb 2009 11:05:31 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7432 Very interesting piece...and I'm pleased to see that the medium used in this campaign is not 'totally' glorified as it is equally down to the message which inspired most americans and others worldwide. The web really just was and is a far more efficient way of reaching a very large audiance. Our UK politicians and public affairs personnel should pay heed to this...and not see the 'internet' as a threat but more of an opportunity. Very interesting piece…and I’m pleased to see that the medium used in this campaign is not ‘totally’ glorified as it is equally down to the message which inspired most americans and others worldwide. The web really just was and is a far more efficient way of reaching a very large audiance. Our UK politicians and public affairs personnel should pay heed to this…and not see the ‘internet’ as a threat but more of an opportunity.

]]> By: Jerry http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7273 Jerry Mon, 02 Feb 2009 18:16:45 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7273 It is clear, Blue state digital's "Obama grass roots online organizing " success is based on the fundamental truth about new media strategy success; new media is about e-mpowering a constituent who are already motivated, dedicated and commited to a cause or ideal they believe in. This is why i believe even in africa we can e-mpower grass roots to achieve changes, though at smaller scale. Do you think we can? It is clear, Blue state digital’s “Obama grass roots online organizing ” success is based on the fundamental truth about new media strategy success; new media is about e-mpowering a constituent who are already motivated, dedicated and commited to a cause or ideal they believe in. This is why i believe even in africa we can e-mpower grass roots to achieve changes, though at smaller scale. Do you think we can?

]]> By: Marita http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7077 Marita Wed, 28 Jan 2009 12:58:39 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7077 Saw in The Independent today that John McCain has just joined Twitter. Err, a little to late.. http://twitter.com/SenJohnMcCain Saw in The Independent today that John McCain has just joined Twitter. Err, a little to late..

http://twitter.com/SenJohnMcCain

]]> By: Martin http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7062 Martin Tue, 27 Jan 2009 20:11:04 +0000 http://pr-media-blog.co.uk/obamas-web-strategist-what-pr-people-can-learn-from-the-campaign/#comment-7062 Really interesting piece -I think that this sort of thing is the future of marketing. Really interesting piece -I think that this sort of thing is the future of marketing.

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