I am working for Staniforth, the North West’s biggest PR agency. There is a great deal of excitement at the moment due to the imminent arrival of our new MD, Rob Brown. We are starting to carve out a niche for ourselves in digital PR, understanding that audiences want a different way of being spoken to by brands and other institutions they deal with. 

Rob did a great session at the CIPR North West on Thursday night. Its often hard to know where to start when explaining the essence of online PR but he used two adverts, one from the 1950s and one from the present day to sum it up. 

Online PR isn’t about flash technology it’s about talking to people at eye-level and being prepared to talk back. This blog, amongst other things, will discuss relevant issues that can be applied to communicating with audiences in this way.

This entry was posted on Tuesday, March 18th, 2008 at 8:39 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.