http://pr-media-blog.co.uk/retro-ads-ease-recessionary-pain/ A blog about the world of PR and New Media Mon, 15 Mar 2010 21:31:57 +0000 http://wordpress.org/?v=2.3.2 http://pr-media-blog.co.uk/retro-ads-ease-recessionary-pain/#comment-30647 Dom Burch Mon, 23 Nov 2009 18:32:16 +0000 http://pr-media-blog.co.uk/retro-ads-ease-recessionary-pain/#comment-30647 you're not wrong, but retro was so last year, or start of this year at any rate. Check out what we said at our results in Feb, and subsequently Sainsbury's said not long after. There have also been loads of Tv ads in our sector that have sought to tug on the heart strings by depicting bygone eras - Sainsbury's again, celebrated its 140th birthday, nice round number (not), and M&S its 125th (no coincidence there then). Also one of the bread brands did a great ad of a young lad running through different ages up to the modern day. Why? Because in a recession people like the familiarity of safe, trusted brands. Or so the argument goes. Doesn't explain why the likes of Asda (born in 1965) is doing just as well by simply lowering prices like it always does. Although to be fair we did bring back the famous pocket tap. you’re not wrong, but retro was so last year, or start of this year at any rate. Check out what we said at our results in Feb, and subsequently Sainsbury’s said not long after. There have also been loads of Tv ads in our sector that have sought to tug on the heart strings by depicting bygone eras - Sainsbury’s again, celebrated its 140th birthday, nice round number (not), and M&S its 125th (no coincidence there then). Also one of the bread brands did a great ad of a young lad running through different ages up to the modern day. Why? Because in a recession people like the familiarity of safe, trusted brands. Or so the argument goes. Doesn’t explain why the likes of Asda (born in 1965) is doing just as well by simply lowering prices like it always does. Although to be fair we did bring back the famous pocket tap.

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