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Rob Brown on Sarah Brown on Twitter

September 28th, 2009 by Jon Clements

On Saturday BBC News invited Staniforth managing director and PR Media Blog contributor, Rob Brown to comment on how and why the Prime Minister’s wife, Sarah Brown, has soared to the height of Twitter followers, overtaking even Stephen Fry.

Here’s what he had to say…

This entry was posted on Monday, September 28th, 2009 at 2:48 pm and is filed under Media Future, Politics, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Rob Brown on Sarah Brown on Twitter”

  1. Anthony Veitch Says:
    September 28th, 2009 at 4:42 pm

    Sarah is a bit of a bot magnet at the moment, Rob. If everyone in the numbers race cleaned accounts of nonsense followers there may be a slightly different outcome. That’s not said from quantity over quality standpoint, but from a reputational POV.

    If one is reported as having 3/4 million and a quarter or whatever of those don’t exist there is a credibility gap.

  2. Rob Brown Says:
    September 28th, 2009 at 5:01 pm

    I take the point about Sarah’s bot followers (although she’s not unique in that). I think Twitter needs to take the bot problem much more seriously. They are easy to spot http://prandtheweb.com/2009/08/07/how-to-spots-the-bots/ so effective scripts removing them from Twitter shouldn’t be difficult. As for the follower race @imogenheap is way ahead of both Fry and Brown (but with her fair share of bots too).

    Bots aside follower numbers are on the rise and it will be interesting to see the impact of twitter and other social media on the forthcoming general election campaign.

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