Comments on: Social is inevitable says Jeremiah Owyang

By: renaissance chambara | Ged Carroll - Links of the day

renaissance chambara | Ged Carroll - Links of the day — Sat, 16 May 2009 00:06:27 +0000

[…] Social is inevitable says Jeremiah Owyang » pr-media-blog.co.uk […]

By: Jon

Jon — Fri, 15 May 2009 08:37:34 +0000

Jonathan
I think it’s not so much about which sites are more or less appropriate, but the way in which organisations interact with people on those sites.
By that, I mean that if you feel the presence and behaviour of a company in your social space is intrusive - and you feel that you’re being “marketed to” - then the organisation is probably doing something wrong.
On the other hand, if the company’s presence feels natural, conversational, helpful and open to receiving as well as giving information, it shouldn’t matter in which social media situation that happens.
With Twitter, at least you can choose not to follow those who appear to be following you with a commercial agenda - and even block them if you feel strongly enough about it.

However, an organisation treating social media as just another mass channel to pump marketing messages into will soon realise it’s unwelcome and will be exposed by the network as a spammer or worse.

By: Jon

Jon — Fri, 15 May 2009 08:22:07 +0000

Scott
Not a problem - it’s been a while since I last visited the Chi’. Is Geno’s East still a fixture in the city?

By: jonathan

jonathan — Thu, 14 May 2009 18:00:19 +0000

Quick question on the above…would you say that some social media sites are *better* or perhaps less appropriate for what, at the end of the day, is still marketing?

Personally, I’m not a fan of people approaching me on twitter. Facebook is more self-selected and perhaps that’s why I’m more open to marketing in that environment.

Interesting info above, thanks!

By: Scott Meis

Scott Meis — Thu, 14 May 2009 16:00:45 +0000

Thanks for stopping by and linking over Jon. Great example indeed and thanks for the synopsis.

By: Jon

Jon — Thu, 14 May 2009 10:59:48 +0000

No problem.
I’d wanted to use a Twitpic of you live at the presentation, but those tweeting seemed to have a bad case of “camera shake”! Thank heavens for Flickr…

By: Jeremiah Owyang

Jeremiah Owyang — Thu, 14 May 2009 10:56:50 +0000

This is a great example of the social web in action! thanks for blogging this –even though you weren’t here.