Social media is child’s play
January 19th, 2009 by Jon Clements
For those companies and organisations still asking “if” they should be developing their social media nouse, they should now - if not sooner - be asking “when”. Why? Just ask your children.
Annual research from ChildWise shows that the social media “future” is taking place now, and kids are at the forefront of it. Findings reveal that 30% of children have their own blog and more than 60% are involved with social networking sites such as Facebook, with the researchers commenting: “This year has seen a major boost to the intensity and the independence with which children approach online activities.”
Meanwhile, the survey says children reading books for pleasure has declined by 10% in the past two years. What the implication of that is we can’t yet know, but what we can say is that the Internet is increasingly the younger generation’s preferred mode of communication. Where other generations may include the Internet among a range of activities, for today’s children - and tomorrow’s consumers, activists, workers and bosses - the Internet is, increasingly, their activity.
If corporate entities want to influence this new breed of digital natives, they need to realise that it’s less about the technology but the language of communicating in these arenas they need to learn.
Tags: , Childwise, Social Media, social networking
January 28th, 2009 at 3:06 pm
I agree all companies big and small should be building their social networking profiles. It’s a brilliant form of customer communication and with social networking sites now holding the No. 1 spot for highest volume of traffic in the U.S. and the UK companies are able to reach more people than ever before.