pr-media-blog.co.uk

Spotted a new site called www.iwantgreatcare.org, which is launched this week. It will let patients rate and review every medic who has treated them. Applying Trip Advisor and Toptable to the NHS. Patients are asked whether they would trust the doctor, did they listen and would you recommend them, using ratings 1-100.  

I think it’s a really interesting idea. Doctors have never had to worry too much about what patients think about them, except in cases of extreme negligence, which result in weighty compensation claims or worse! Brands, politicians, journalists, governments, pop stars, i.e. anyone who holds any kind of position in society, are waking up to the fact that people want to talk to them/be spoken to in a different way. Doctors are no exception to that. There’s always a reservation about people acting in a malicious way but thankfully decent moderation and the wisdom of the crowd tends to police that very effectively, just like in a proper community.
 

Tags: doctors in social media, iwantgreatcare.org, user reviews of doctors

This entry was posted on Wednesday, July 16th, 2008 at 7:59 am and is filed under General PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.