Amnesty right on time with social media
Friday, March 6th, 2009 by Jon Clements
From 1.10pm today, Amnesty International showed what social media can do to propogate awareness of and support for a critical cause.
Its 1:10 campaign - based on the statistic that one-in-ten UK women are raped or subject to violence each year - asked Twitter users (along with MySpace and Facebook folk) to replace their avatar with the above logo and, at 1.10pm, update their status message to reflect the main one-in-ten campaign message and pass on the web site URL.
It’s a simple idea, but one that is memorable and easy for the social media audience to get behind and share (seeing as that’s what they do best!).
