Social media lends a virtual hand
Friday, December 19th, 2008 by Jon Clements
“As 2009 approaches, and the world economy is truly in freefall, what is your secret of success - or survival - for next year?”
It seemed like a fair question to stick on LinkedIn before the festive bells start jingling and the chestnuts roast on an open fire.
This year has been social media year: as well as developing a serious Twitter problem, finding my way around cocomment and helping to keep this blog bulging like Santa’s sack on Christmas Eve, I’ve found LinkedIn starting to come into its own as a professional online networking community. Not only has it put me back in touch with people -without having to throw food or turn them into zombies, a la Facebook - it’s been a channel for some great ideas sharing.
Following last night’s question, here’s a selection of the best advice to come back so far…
Rob Ewanow: “Eliminating marketing/PR spend is short-sighted…those who continue to market will reap the rewards.”
Mark Shippe: “If you have a good product or service, you will always be busy and in demand.”
Derek Weber: “It is more important than ever to make yourself and your company more visible…this is the time really to go out and try picking up new clients.”
Karthik Mani: “Be visible…communicate your viability in addition to your value proposition.”
Bridgett Gayle: “Find your unique selling point, your special value-added (everyone has one) and lead with that.”
Phil Quimby: “Be indispensable, whether to your employer, or your clients/customers. Works in good times too.”
And, my current favourite has to be:
Chuck Bogardus: “Wait until 20 Jan 2009 when the major media will announce that everything has been fixed.”
That’s like Dallas, when Pam Ewing discovers supposedly-dead husband, Bobby, in the shower. And it was all a dream.
Unfortunately, there’s nothing dreamy about multi-billion dollar bank bail outs.
Merry Christmas!
