On Holiday It’s Polite To Tip
Tuesday, July 29th, 2008 by Mark Hanson 
The sun has shined in the UK for at least two days, so I thought I would post on a holiday theme!
Spotted something that fits the bill on Edelman Authenticities. Con Frantzeskos refers to a recent Greek holiday where the tour guides etc, instead of passing the hat round for loose change at the end, asked for people to post on TripAdvisor about their experiences.
They strike me as more savvy than the average multi-national!
Con describes the rationale perfectly….
The groups that provided services and tours concluded our experiences with a request for a review on TripAdvisor.com or a mention on travel forums.
The only way these businesses can build awareness and trust is via the referrals of their users. In the old days, the primary means would have been travel media - a “pray for space”, rare option.
Now, it seems to be TripAdvisor - a democratised, trust building information source where anyone can review and rank their travel experiences, and anyone can find the reviews easily.
