The diagonal diagnosis
Monday, September 29th, 2008 by Jon Clements
Do you think straight ahead, from side to side or from one corner to the opposite corner?
Well, you can now find out, care of a new online self-assessment made available by the Institute of Practitioners in Advertising (IPA).
The point is, an ideal candidate for the creative, communication industries should have - as opposed to just logical linear thinking or solely creative lateral thinking - what’s known as diagonal thinking, a winning blend of the two.
The Guardian’s weekend feature on the concept included our own group’s Tim Lindsay, president of TBWA\UK & Ireland who, according to the IPA’s test results so far, is the ”most diagonal thinker in the world”, though he modestly claims to be not much good at thinking either linearly or laterally.
All you can do is take the test and be prepared to re-think your geometry.
