RIGHT VERSUS LEFT - INFLUENCERS CLASH ON THE BLOGOSPHERE
Thursday, May 15th, 2008 by Mark Hanson
There’s something interesting happening on the blogosphere at the moment. The most powerful political blogerati are on the right wing. The simplistic explanation is that they are in opposition, enjoy funding from wealthy individuals and enjoy more direct co-operation with the Conservative Party.
However the liberal left has it’s own heroes. One is Sunny Hundal, written about by me here and also by Colin Byrne, head of Weber Shandwick and former right hand man to Peter Mandelson.
Sunny has got a band of brothers together to have a go at maverick Tory MP, Nadine Dorries and her campaign to restrict abortion rights for women. All seems like classic blog-bitching, good fun but not quite political sea-change stuff.
But there’s more going on here.
Sunny and other people he’s been working with, including other bloggers like Tim Ireland, have been researching Dorries and who she’s linked to. David Cameron backs her campaign as do our afore mentioned Tory A-List bloggers, Iain Dale and Tim Montgomerie.
Again, lets observe how far this gets but I like it because….
a) It shows that lefties can use the blogosphere to organise and start to achieve something. There’s implications here in how Labour might re-connect to its core vote.
b) Sunny’s been cute at getting other ’stakeholders’ on board. Think tanks, campaign groups (such as the Fawcett Society), academics and old media (Guardian, New Statesman, Red Pepper).
They’ve formed a campaign group called Coalition For Choice and they’ve got a cunning plan that involves using old media influence and mobilising support using new media tools. I’m sworn to secrecy about what’s happening next but I’m intending to keep in touch with this one.




