According to analysts, Gartner, social networking sites are not doing it for business. Well, who am I to contradict that global behemoth but - you know what - here goes…

Strategic communications consultant, Merryn Myatt, signed up for Linkedin about a year ago and promptly forgot about it. Latterly, she started to build up her professional network using the site and then needed some input for a project, so posted a question on Linkedin. Not only was the response enormous, but the profile of the people responding very impressive.

So what, you might say? Apart from Merryn getting a host of great material for her work (i.e., content - what web 2.0 should be good for) it shows that business people are online wanting to interact, share knowledge, learn and build contacts. Isn’t that the start of a beautiful (business) relationship?