If I only had a brain…
Thursday, July 31st, 2008 by Jon Clements
Before you say “get him and his Ivy league education”, my dealings with Harvard amount to its weekly 10-minute podcast, which doesn’t really qualify me as an alumni.
However, the latest edition of the Harvard Business Ideacast (sign up through iTunes) - concerning the internet, the brain and the future of business - is an interesting take on brain/internet similarities. Without boring you with neurons, the most practical element is how the best content online acts like our most enriching memories: they keep coming up time and time again. Hence, creating web-based material that really stands you apart from competitors in your field - tends to get recognised more often by search engine algorithms, particularly Google.
Brainy stuff, huh?
