Hats off to those creative communicators who are using social media to publicise their own skills and build relationships online with potential employers. I found a graduate placement student via Facebook last summer, Stephen Waddington raves about a new recruit via Twitter and I wanted to mention a new creative that’s just been hired by my employer’s sister ad agency, TBWA.

His name is Paul Williams. He constructed a cross outside our head office, which is a disused church and imprinted the details of his blog. It’s a stunt that could’ve gone either way! We could have crucified him (sorry!) but the big cheeses recognised his creative flair and balls, so checked him out. This is how he did it.

I’ve just had a coffee with him. He’s a good guy with a bright future.