Thankless PR tasks
Friday, August 15th, 2008 by Jon Clements
There are those times - thankfully rare - when the PR practitioner looks at the day’s task and thinks “could this get any worse?”
From a cursory look at today’s news I have picked my top 5, in no particular order, of thankless PR tasks. Can anybody add to this litany of PR horror?
1. Anything to do with the Spanish Olympic team.
2. Selling Basra as a tourist destination.
3. Explaining those pesky - and very late - kids’ test results.
4. Putting the odd caveat on press freedom in China.
5. Getting anyone to shout “come on you blues”.
