The internet is open. Just don’t tell those incomprehensible fools desperate to regulate this series of tubes!

Paris has said ‘yes’, or more accurately, ‘oui’ to a complete overhaul of the net which will allow the net’s regulator, Icann, to open up strict rules on top-level domain names.

Later this year, we could see the introduction city specific domain names such as .london or . nyc. Following that we could see .movie, .food, .xxx, .kids or .justaboutanything!

For businesses, this means a costly revamp of web strategy when they’re already wrestling with competitors popping up on searches of trademarks.

For consumers, it offers clarity for services with each website having to establish exactly what it does and what service it provides. No doubt we’ll see industries crowding around particular domain names such as the entertainment industry around .film or newspapers around .news.

For years, .com has been the reigning champion of domain names with .co.uk and .net just feeling a bit cheap. However, now I forsee a time when .com is seen as ’soooo web 1.0′.

I’m off to register every .pr, .media, .blog and .marketing sites I can think of and finally make my fortune as a .com millionaire. I mean .pr millionaire. No, I mean .media or is that .blog? .cotton?? Oh forget it!