Reading about sex in the tabloids is, well, unavoidable. But in the Guardian, it makes me feel slightly soiled. Still, the story about the “outing” of a Brit blogger, ChinaBounder, in China is instructive about the blogosphere generally.

ChinaBounder’s, ahem, enthusiastic online entries about his liaisons with Chinese women caused a storm with an influential Chinese blogger, whose denunciation of the bounder caused a flurry of visits to the offending blog. Now the guy’s got a book deal!

If you are an empassioned expert in your field and are willing to share your passion with the world, you are likely to spark debate, attract an increasing audience and plain get noticed.  Hopefully, unlike ChineseBounder, you won’t have to leave the country.