SOCIAL NETWORKING IS CHILD’S PLAY
Wednesday, April 2nd, 2008 by Michael Cooper 
Ofcom has released a report stating that half of eight - 17-year olds have a profile on social networks. The report also reveals that some under-13s are bypassing age restrictions (who knew??), that the average adult social networker has profiles on 1.6 sites and most users (30%) visit the site once a day.
As expected, the big three all feature heavily with Bebo the choice of children, Facebook the choice of ABC1 adults while C2DE adults are more likely to have a profile on MySpace.
Most media outlets are focusing on the privacy of information issue as expected with two thirds of parents claiming to set restrictions but only half of children agreeing with them.
Mostly information we already knew but the report is packed full of lovely stats that clients crave so much. My favourite part is the breakdown of personalities found on social networks. Personally I see myself as a ‘Faithful’ when it comes to social networks but what are you?
You can see the BBC report here or dowload the full Ofcom report here.



