Love my company, love my blog
Thursday, March 26th, 2009 by Jon Clements
SXSW Flash Panel: Corporations & Social Media from Kipp Bodnar on Vimeo.
Once you’ve got over the initial impression that this is a convention of intellectual truckers, the above film is a great insight into how and why US companies are using social media - and particularly blogs - to facilitate a conversation with customers and understand what they really want.
Social media evangelist, Chris Brogan, brought together people from companies including GM, Crocs, Best Buy, Pepsico, AMD and Jet Blue to share their ways of working online.
And as one commentator on Brogan’s blog succinctly puts it, the value companies get from using social media is being able to say to their customers: “This is me. Love me. Hate me. But ultimately, tell me how to be better.”
