Sometimes it’s good to stop and daydream about exactly where we’re going. Social media is advancing at a fairly rapid pace and most people are still trying to get to grips with ‘web 2.0′. This has all come about with the advancement in technology and so the best way to get an indication of what we’ll be using in the future and how we’ll be interacting with it is to look to the current areas of growth in this field.

We’ve been priviledged to get our hands on some next generation technology on behalf of one of our clients, something that I personally believe will change how we see the world around us with this technology becoming an even more integral and useful part of our daily lives.

But if you’re lacking vision of the future but don’t have a crystal ball to hand, you could do worse than read the report from InfoWorld that looks ahead to the year 2018. Place your bets now on which of these predictions will come true.

Technology has been leading the way in social media for some time. I’m not talking about your PC, Mac or handheld device that allows you to poke your friends any time of the day or night. I’m referring to the way big tech brands, such as Dell and Nokia, have invested in social media marketing campaigns.

This is, no doubt, due to the incredible growth in tech bloggers during the early days of web 2.0. Where it’s usually the automotive industry who receives great acclaim for pushing the boundaries of marketing, tech was in there first this time. Of course they had an unfair advantage by playing on their own, familar ground without even having to move from their desks.

Despite the incredible growth of this area, some have risen to the dizzy heights of what could be classed as mainstream. Blogs such as Boing Boing or Gizmodo attract huge audiences along with recognised authority in the blogosphere. So what happens when you make one mad? They tend to be quite vocal about it as 118 118 have just discovered following the recent ’padded lamposts’ PR stunt. Ok, maybe not mad. More embarrassed for falling for such a stunt. But don’t worry TechDigesters, you weren’t alone. Even ITN thought it was 1st April.