Social is inevitable says Jeremiah Owyang
Thursday, May 14th, 2009 by Jon Clements
Minutes ago, Forrester analyst, Jeremiah Owyang, (pictured) concluded his presentation at the Dutch social media conference, CSN 09, leaving no-one in doubt about the future of social media.
And though I wasn’t lucky enough to be in Amsterdam myself, through the magic of Twitter and the tweeting fingers of various attendees, we can all share (in an oh-so-social media fashion) some of the insights that Jeremiah gained from the recent research project, The Future of the Social Web.
Points picked up at the conference included:
- Social is inevitable: everything will be social
- The needs of the (online) community must come first - brand second
- Put the most popular part of your corporate website on social networks where they can become social
- Products and services will be rated by online communities, like it or not
- Make your online content social and aim to share it on the right platforms (yes - that means “fishing where the fish are”)
- When selling social media to your company, focus on the C-word: customers
- Communities take the driving seat when it comes to buying
- (Imposing) registration online is for one thing only - to allow marketeers to bug you and bug you again
(Thanks to Tweeps for the Tweets: @marcvanderput, @AmazingPR, @RobertLommers, @csnconference, @evr)
