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Imagine my surprise when a video from a US cable news outlet popped into my inbox, containing a news report blaming ME for Barack Obama losing the US election!

It’s absolutely brilliant and is a Get Out The Vote (GOTV) initiative from the Democrat leaning MoveOn.org, an organisation set up in the late 90s to drive people behind particular causes by using the potential of online communities.

You watch it, can’t believe how clever it is, send it on to loads of your friends and probably largely people who wouldn’t want McCain to win.

Ok, ok , I realise I don’t have a vote in this election but if you and me would be motivated to pass this on, imagine how many folk in the US would.

Brilliant, brilliant, brilliant!

Just seen this video that Lastminute produced to showcase their theatre offering. It’s a really good ‘watch’ and the sort of things you’d pass onto friends.

Don’t take my word for it, just check out the ‘views’ on YouTube. It has breached 129,000.Lots of companies are thinking about ‘viral’ and want to know how quickly they can get hundreds of thousands of views in no time for not much money. It’s hard and can’t be forced.The art of producing something that your audience will pass on to others in such numbers as to make the spend worthwhile is just that, an art not a science. But as with most media relations it’s important to observe things that do well and try and spot common denominators.

This one had a great foundation for seeding i.e. Lastminute’s existing traffic and email database. But its also got two key success factors…a) enough of a ‘can you believe this happened!?’b) a voyeuristic quality i.e. you can sit back and watch people’s reactions in the knowledge that you know what’s going but they haven’t the foggiest.