There are those times - thankfully rare - when the PR practitioner looks at the day’s task and thinks “could this get any worse?”

From a cursory look at today’s news I have picked my top 5, in no particular order, of thankless PR tasks. Can anybody add to this litany of PR horror?

 1. Anything to do with the Spanish Olympic team.

2. Selling Basra as a tourist destination.

3. Explaining those pesky - and very late - kids’ test results.

4. Putting the odd caveat on press freedom in China.

5. Getting anyone to shout “come on you blues”.

Tags: Basra, China, PR, press freedom, Spanish Olympic team

This entry was posted on Friday, August 15th, 2008 at 2:39 pm and is filed under General PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.