THE MARTIANS ARE COMING
April 1st, 2008 by Mark Hanson
Just imagine the pitch situation, where the ad agency, in this case AMV, tries to convince client, in this case Doritos, to make an advert to broadcast to aliens in outer space! For some reason Doritos are broadcasting their next ad into outer space, maybe just to generate headlines but we shouldn’t dismiss them as gimmicky.
Doritos are doing some really innovative things with their PR and advertising. As well as advertising to aliens the idea is that this new ad will be part-developed by the public or specifically a Doritos customer.
What Doritos is looking for is a two-way dialogue with its customers that involves them in the brand.This is a well thought-out vehicle and bang-on their target demographic. PS You win £20,000 as well as having your ad broadcast on (extra) terrestrial TV.
July 2nd, 2008 at 9:02 am
[…] who has designed the new national TV ad for Doritos. You may remember that Doritos went for the ultimate in involving their customers in the brand and asked them to produce an idea and creative for a major TV ad […]