It’s disappointing to hear you’ve not had any success with the CIPR. There will no doubt be a change in attitude the very near future with plenty of focus on social media. We’ve just got to keen plugging away.

I actually have confidence in the new generation of PRs coming through from university. With graduates being taken on by agencies over the next few years, we’re likely to seen an increase in knowledge around social media within the industry and, with that, we’ll see added pressure on the CIPR to deliver relevant training.

I’m just concerned about the current crop of PRs who are ignoring this whole ’social media thing’, expecting it to go away!

I’ve been trying to get hold of Dave Sanders from the CIPR to discuss a social media idea that could really make a difference in sharing skills and information about PR in practice in the North West.

Several messages later and I get a brush off email saying that Erin Portsmouth who does ‘events’ will be in touch. Three weeks on and I’m still waiting . . . . .