PR Week have covered Gordon’s foray onto YouTube this week. I think its the best thing he’s done, hot on the heels of Paddick’s Twitter, the key to politicians on social media is to recreate the old days, when people were actually able to ask politicians things live! And then they would talk back!

Since TV took over politicians have gone into ‘top-down’ soundbite mode and people are now massively cynical about it. So Gordon has got the medium and the principles right but it will still be Gordon and that’s the bit PR Week have quoted me on!

Seems Drew B didn’t quite have his full view expressed as well:)

Tags: Gordon Brown, PR Week, YouTube

This entry was posted on Friday, May 23rd, 2008 at 12:07 pm and is filed under PR, Politics, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.